The Best Fringe Tickets (but not quite in the way you’d think)

By Andrew Jameson


So you’ve seen a few plays, you’ve read some reviews, but you feel that you’re still missing something from this year’s Fringe experience. A something that feels quite like, oh I don’t know, a vaguely in-depth review of the design of specific Fringe tickets that I’ve received. That’s it, isn’t it? Uncanny.


Nope, this isn’t a nuanced comment about theatre or an interesting interview with a director, it is solely one person’s potentially questionable opinion about the design of some pieces of paper. So yes, I would definitely say it’s a worthwhile read.



First up on this list is an Underbelly Event ticket. All that I can really say about this ticket is that it may appeal to those who don’t like design at all. Its highlights being the faint grey ‘Underbelly’ text on an otherwise white background. Call me demanding but a ticket’s going to have to do slightly more than that to impress. One star.



Next is theSpace ticket. Now I’ve received a few of these tickets this year and while the Underbelly ticket may have underperformed, I feel these go rather too far the other way. They feature a large blue banner across the top which includes ‘theSpace’ in the subtle style of block, white capitals. The dotted background and the outline of an unrealistically exuberant audience complete, what I do not feel is an exaggeration to describe as, an assault upon the eyes. I appreciate that there was effort here but I feel it was misdirected. Two stars.

the space


The Greenside tickets are imaginatively green. Now I’m not saying that’s a bad thing – if they were purple I’d probably be asking questions. They’re sticking strongly with their brand and I can only admire them for that. I would say that the ticket designers could possibly have chosen a slightly less dull shade of green, but maybe that’s just me being picky. The ticket also features some nice white bubbles – at least, I think they’re bubbles. I don’t have much to say about them but they’re there and they’re different sizes so I suppose that makes them interesting. It’s at this point that I’m starting to question how qualified I really am to be making these judgements. However, as we’re this far in I think we’ll just have to keep going with it. Four stars.



‘So what is the best ticket design?’ is the question I’m sure you’re all asking enthusiastically. Either that or, ‘Why am I still reading this?’ but as I can’t answer the latter, we’ll go with the first question. Now, this may be a controversial move but I really enjoy the Summerhall tickets. Yes, I know you may say they’re rather plain and uninteresting but I would call it minimalistic. I like how the ‘A’ is in a different style to the rest of the letters – I don’t really know why it’s like that, but does art need to explain itself? I also think the touch of orange complements the ticket well without making it feel too cluttered. Five stars.



Now you may disagree with my judgements but as we all know, ticket design is a subjective and often very controversial art form. Anyway, I hope you enjoyed this review and maybe next year you’ll look at your tickets in a new light. Or maybe you won’t, but I’d like to pretend this article had some very minor effect on your life.